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AI visibility, explained
How to get cited and recommended by ChatGPT, Gemini and Perplexity - GEO, AEO and the parts of AI search most SEOs aren’t talking about yet.
Start here: AI visibility
How do I show up in Google AI Mode?
Google AI Mode builds conversational answers on Google’s index. How it picks sources, what to change on your site, and how to track whether you appear.
Read more →How much does AI visibility tracking cost per month?
AI visibility tracking costs roughly $20-130+/month at entry level in 2026. What drives the price, common per-engine upcharges, and how to compare plans fairly.
Read more →How do AI chatbots decide which brands to recommend?
AI chatbots recommend the best-documented brands, not the best products. The signals behind ChatGPT and Perplexity picks, and why the list keeps changing.
Read more →GEO vs AEO vs LLMO: what’s the difference?
GEO, AEO and LLMO are three names for nearly the same discipline: getting your brand mentioned and cited in AI answers. What each emphasises and what to do.
Read more →A cheaper alternative to Profound for AI visibility
Looking for a cheaper Profound alternative? What the entry tiers actually include, which capabilities to keep, and when a lean AI-visibility tracker is enough.
Read more →AI mention vs AI citation: what’s the difference?
An AI mention is your brand named in the answer text; an AI citation is your domain listed as a source. Why they’re different thresholds and how to grow each.
Read more →Peec AI vs Otterly vs Profound: which should you buy?
Comparing Peec AI, Otterly and Profound? A buyer’s framework: three decision steps, what a 1:1 comparison cannot settle, and when a lean tracker fits better.
Read more →How to check AI visibility on a small-business budget
Check for free whether ChatGPT, Gemini and Perplexity name your business, then see what a cheap tracker must include before you pay for one.
Read more →The best AI visibility tools (and how to pick one)
Eight AI visibility tools compared: prices, engines covered, trials, plus the best pick for a small business. As of July 2026.
Read more →What does an AI visibility tracker actually measure?
What an AI visibility tracker measures in ChatGPT, Gemini and Perplexity, why one score can’t cover all three, and when checking by hand stops being enough.
Read more →Frequently asked questions
What is AI visibility?
It’s how often AI assistants like ChatGPT, Gemini and Perplexity mention and recommend your brand when someone asks a question in your category. An AI answer has no “page two”: either your name comes up or, for that person, you don’t exist.
What is GEO (Generative Engine Optimization)?
GEO is optimizing your content for AI answers so assistants mention and cite your brand. SEO competes for a position in Google’s list of links; GEO competes for a place in the answer itself.
How do I check whether ChatGPT recommends my brand?
Ask the assistant the question your customer would ask, such as “which company do you recommend for…”, and see whether your name appears. Repeat it a few times and across engines, because answers vary and a single test proves nothing.
Why does AI recommend my competitor instead of me?
AI assistants recommend the best-described source, not the best product. A competitor often doesn’t have a better offer, just a better-described page, ranking or article the model ran into - and that is something you can influence.
Does ranking high on Google mean I’ll show up in ChatGPT?
No. Each assistant draws on a different index: ChatGPT’s search runs on Bing, while Gemini uses Google. You can rank well on Google and still not appear in ChatGPT’s answers at all.